Case Study

MK Plumbing & Heating – Full Growth Package Transformation

SEO, GBP, Website, Branding, PPC, Social Media & Reputation Management

Client

MK Plumbing & Heating Dorset

Date

January 2024 – Ongoing

Service

Full Growth Package (SEO + GBP + Website + Branding + PPC + Social + Reviews)

Budget

£2,950 / Month

Description

MK Plumbing & Heating a trusted local plumbing and heating engineer serving Dorset approached us with a clear challenge: despite years of quality service, their digital presence didn’t reflect their reputation. They struggled with low Google visibility, inconsistent branding, minimal website conversions, and limited online reviews.

Competitors with weaker service quality were outranking them.
MK needed a complete digital transformation not just traffic, but trust, authority, and predictable enquiries.

UK Agency 360 delivered exactly that through our Premium Growth Package.

Project Brief

MK Plumbing & Heating required a full-spectrum digital upgrade:

  • A stronger, modernised website optimised for conversions

  • Top-tier Dorset SEO to rank for high-intent keywords

  • Google Business Profile optimisation for map-pack visibility

  • Paid ads for steady enquiry flow

  • Social media presence to build community trust

  • Review generation to strengthen authority

  • Branding refinement for a premium, consistent identity

The goal: become Dorset’s most visible and trusted plumbing & heating specialist.

Strategy

We deployed a complete multi-channel approach:

SEO & Local Optimisation

  • Deep competitor & keyword research targeted to Dorset

  • Fully rebuilt on-page SEO and technical architecture

  • Local service-area landing pages (Bournemouth, Poole, Christchurch, Weymouth)

  • Custom schema and performance enhancements

Google Business Profile Domination

  • Complete GBP rebuild

  • Weekly posting system

  • High-quality photo optimisation

  • Review-generation automation

  • Category + services optimisation

Website Redesign & UX Conversion Boost

  • Modern, mobile-first layout

  • Clear service segmentation

  • Built-in trust triggers

  • Fast-loading structure

  • Quote request funnels

Branding Upgrade

  • New colour system aligned with trust & professionalism

  • Messaging framework built around reliability & expertise

  • Branded GBP posts, social creatives & website visuals

PPC Smart Lead System

  • Google Ads with location-based targeting

  • Emergency plumbing & boiler repair keyword bidding

  • Landing pages designed to convert 24/7

Social Media & Community Engagement

  • Weekly content for trust-building

  • Before/after projects

  • Client testimonials

  • Seasonal heating safety tips

 

Each part of the strategy was designed to boost visibility, enquiries, community trust, and long-term brand authority.

Project Result

Within the first 90 days, MK Plumbing & Heating experienced dramatic growth:

  • 327% increase in Google search visibility

  • Top 3 rankings for “Plumber Dorset”, “Boiler Repair Dorset”, “Emergency Plumber Bournemouth”

  • 142% increase in website conversions

  • 4× more phone calls from Google Business Profile

  • £11,000+ estimated monthly revenue uplift

  • 37 new 5-star reviews added

  • Consistent weekly enquiries for boilers, leaks, repairs, and installations

  • Brand recognition surged across Dorset communities

MK Plumbing & Heating is now positioned as one of Dorset’s most trusted and highly visible plumbing brands, with a digital presence built for long-term dominance.

Unlock Your Growth Like MK Plumbing & Heating

Your business deserves visibility, trust, and strong, reliable enquiries.
Our full-service growth package delivers complete digital transformation tailored to Dorset businesses ready for real expansion.

Why We Exist

The digital space is crowded, confusing, and often overwhelming for small businesses. Many Dorset owners come to us after experiencing:

We built UK Agency 360 to be the opposite.
Supportive. Reliable. Expert-led. Local. Transparent. And truly invested in your success.